WashTec and Superoperator Announce Strategic Global Partnership to Revolutionize the Car Wash Industry

Augsburg, Germany – Kuopio, Finland, February 2024 – WashTec, the global leader in car wash equipment manufacturing, and Superoperator, a pioneer in digital car wash solutions, are thrilled to announce a groundbreaking global partnership agreement.

This partnership marks a significant step forward in integrating digital advancements into the carwash industry, promising to enhance customer experience and operational efficiency.

Sebastian Kutz, Member of the Executive Board at WashTec, and Erkki Aminoff, CEO of Superoperator, jointly expressed their enthusiasm about this collaboration.

Sebastian Kutz started, "Connecting WashTec’s digital platform and Superoperator’s digital capabilities will lead to unprecedented solutions for operators as well as end customers. The synergy between WashTec's equipment and digital portfolio and Superoperator's digital solutions is a game changer. This collaboration not only aligns with our vision to lead the industry in innovation but also ensures we continue to offer unparalleled value to our clients worldwide."

Erkki Aminoff added, "This partnership with WashTec is more than a business venture; it's a fusion of expertise and innovation. Our digital car wash system, proven in Scandinavia and in the US, is set to transform the global car wash landscape. We are excited to work alongside WashTec to bring this technology to a wider audience."

The partnership leverages Superoperator's digital car wash solution, including connectivity hardware and advanced recognition technologies, with WashTec's extensive global reach and expertise in the car wash industry. This collaboration is expected to yield significant benefits such as increased wash counts, revenue growth, and enhanced customer experience.

Both companies are committed to a seamless integration of their teams and technologies. They have outlined a comprehensive plan for activating local sales teams across various countries, focusing on training, strategic co-selling initiatives, and shared digital sales materials.

This alliance is poised to set new standards in the car wash industry, with both companies looking forward to leveraging their combined strengths to drive innovation and customer satisfaction.

For more information, please contact:

WashTec AG
Sebastian Kutz, CSO
Email: skutz[at]washtec.com
Phone: +49 821 5584 2444

Superoperator Oy
Erkki Aminoff, CEO
Email: erkki.aminoff[at]superoperator.com
Phone: +358 400 500 564
Internet: www.superoperator.com

About WashTec: The WashTec Group, based in Augsburg, Germany, is the leading provider of innovative solutions for carwash worldwide. WashTec employs around 1,800 people worldwide and has subsidiaries in the markets of Europe, North America and Asia/Pacific. In addition, WashTec is on the map in some 80 countries through independent dealers.

About Superoperator Oy: Superoperator is a globally operating technology company running a world-leading digital car wash platform. They help car wash businesses grow through digitalization. Their unique solution includes everything that is needed to turn any traditional car wash into a modern, digitally operating facility. The company develops, sells, and markets its car wash solutions and platform as SaaS, connecting car washes with car drivers and virtual network operators.