If your car wash is located on a busy road and you can acquire many car wash customers by this fact alone, you're in luck with your location. However, in this case, as well as less perfect locations, it is possible to make the car wash even better known. How does this work? Through local advertising, eye-catching appearance and local cooperation! Here are three things worth thinking about.
Daily newspapers and weekly papers allow you to place ads or promotions at low cost that attract attention to your car wash. You will reach more than just the people living in your local area, since newspapers usually have a larger reach. Advertisements in church or club newspapers can also be an effective way place you to advertise. Another option is to buy an ad on a bus or other local means of transportation. Your business will be known everywhere in your local area, and the name will be familiar to children.
Have you ever thought about advertising on your local radio station? Advertising on local television or radio can be cheaper than you think, reaching thousands of potential customers. Ask the broadcasters about how much they charge and set part of your budget aside for this form of advertising – you will be surprised.
Give your station a bit of a makeover. How about car wash graffiti, for example? A sparkling clean car that emerges from the car wash gleaming and the drops of water beading off is a sight that remains with customers. Make your station an eye-catcher. In addition to the great features of the car wash, the surroundings should also reflect the level of your service:
Collaboration and cross-promotion with local shops can boost your sales.
If your car wash is not located directly on a thoroughfare, then most of your customers need to be from the immediate vicinity. Accordingly, you should do everything to ensure that your name is well-known and seen in a positive light here. By advertising in regional media and in the town you first make your name known. Does your car wash offer something special, do customers talk about it ("That's the one with this fab picture of the car, right?"). Associating your name (or that of your company) with charitable gestures and participating in local co-operations have a positive effect. Customers associate something good with your business and gladly make use of your services!
Learn more about how to successfully keep customers loyal to your car wash here!